Working with an incredible team at Triad Retail Media, we designed and produced transformative digital campaigns, brand playbooks, and communication platforms across the entire gamut of the eBay seller community. In conjunction with the global marketing team, we implemented the eBay brand refresh and the Fill Your Cart with Color campaign. As Senior Art Director, I provided creative strategy, direction, conceptual reasoning, and design leadership to a team of remote designers.

Senior Art Director
Campaign Strategy
Design

One of the nation’s fastest-growing brands in the boutique yoga space, Yoga Six offers a modern approach to the restorative mind-body benefits of yoga and meditation. We were tasked with positioning the brand for acquisition with a visual refresh and promotional strategy to drive membership sales, customer loyalty and increased brand awareness through partnership marketing. The company was acquired by Xponential Fitness, becoming the largest franchised yoga brand today.

Strategy
Wordmark
Brand Refresh
Art Direction
Creative Writing
Merchandising
Design

Beginning with a flagship cafe that experienced unprecedented growth, and then rapidly expanding to eight locations, Beaming quickly acquired a Southern California cult-like following for healthy edibles and a wellness experience like no other. The brand merged with San Francisco-based Project Juice in 2019.

Wordmark
Strategy
Visual Identity
Brand Development
Creative Messaging
Art Direction
Packaging
Photography
Design

A selection of print and photography assignments and collaborations.

Design
Shoot Production
Art Direction
Styling
Editing
Print Management

A selection of brand marks, wordmarks and bespoke logotypes designed throughout my career.

Naming, wordmark, brand strategy, development and design for Kroma Wellness. Loaded with nature’s most nutrient-dense superfoods, adaptogens and organic ingredients, Kroma products and lifestyle programs are designed to heal, energize and transform the body and mind. Celebrity-backed, the brand launched in 2021 and has experienced worldwide recognition and growth.

Naming
Wordmark
Visual Identity
Creative Messaging
Content Development
Packaging

Visual identity and creative direction for Catalog Atelier, an exclusive event consultancy and contemporary rental company in San Diego. Their innovative tailored approach combined with old-world character is complemented by a modern serif bespoke identity.

A selection of brand identity projects.