One of the nation’s fastest-growing brands in the boutique yoga space, Yoga Six offers a modern approach to the restorative mind-body benefits of yoga and meditation. We were tasked with positioning the brand for acquisition with a visual refresh and promotional strategy to drive membership sales, customer loyalty and increased brand awareness through partnership marketing. The company was acquired by Xponential Fitness, becoming the largest franchised yoga brand today.

Strategy
Wordmark
Brand Refresh
Art Direction
Creative Writing
Merchandising
Design